NuJob CRM: bringing a new product to market
London based startup, NuJob CRM, has a bold mission: it wants to disrupt the IT recruiting market. Their vision is simple: use your existing IT team to identify, qualify and attract other high skilled professionals.
The founders approached us before the discovery phase. They had a huge list of ideas, but they needed to fit all the pieces together into a product prototype.
At first we discussed only the UI design. After the initial briefing session, it was clear to us that if we want to deliver a great result we need to be more proactive.
We decided to involve in product design, Information Architecture and UX design. We worked on the product architecture, list of features, interactions and final UI designs.
The result was a coherent, integrated product with a clean and on the edge design. The tests with a beta audience helped the founders to add more features and quickly steer the startup in the right direction.